Friday, October 26, 2012

FedEx Logo

I know as designers we are all aware of the royalty that is bestowed upon the FedEx logo. I came across this article this week about the designer of the logo, which I thought was pretty interesting. I am especially impressed with this guy because I think one of the most difficult things to do is use your negative space well. This could just be my Achilles heel but this is something I just can't seem to grasp. Lindon Leader obviously gets it. What a great name, by the way. It's funny. As I was reading this article, I was surprised by how down-to-earth he was. I feel like this guy is a celebrity amongst designers everywhere. I wonder why he isn't ever in People or US Weekly? Anyway, enjoy :)

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